Published on February 3, 2025

Brothers Nuts: A Tale of Young Entrepreneurship and Unstoppable Ambition

When most kids are busy with school, sports, and video games, Caleb and Austin Majors were busy building a business. Brothers Nuts, founded by these two young entrepreneurs, is a story of passion, perseverance, and the power of sibling synergy. What started as a simple idea in their family kitchen has now grown into a thriving business with $400k in sales in 2024 and projected $2 million in sales for 2025. Today, their products are available in 200 stores across the country, and their journey is nothing short of inspiring.

Meet the Young Entrepreneurs

Caleb and Austin Majors were just 14 and 12 years old, respectively, when they started Brothers Nuts. What began as a fun experiment with their mom’s nut recipes quickly turned into a full-fledged business. The brothers, who are now students at Indiana University Bloomington (Caleb) and the University of Illinois Urbana-Champaign (Austin). Their mission? "Evolving the way people snack."

(Austin Majors)

(Caleb Majors)

A Heartfelt Origin Story

The brothers' journey began with a family health crisis. Six years ago, their father, Dr. Charles Majors, was diagnosed with cancer. During his treatment, their mother created healthy snacks, including "crackled cheezy almonds." Inspired by their father's research on sprouting and their mother's culinary creativity, Austin and Caleb saw an opportunity to make a difference.

The Sprouting Difference

Brothers Nuts stands out for its unique sprouting process:

1. Soaking nuts and seeds in reverse osmosis water with organic sea salt
2. Dehydrating at low temperatures to preserve nutrients
3. Flavoring with healthy ingredients
4. Dehydrating again for the perfect texture

This process takes 2-3 days per batch, demonstrating the brothers' commitment to quality over quick production.

Health Benefits

Sprouted nuts and seeds offer several advantages:

• Improved digestibility
• Reduced anti-nutrients
• Enhanced nutrient absorption
• Preservation of enzymes (unlike roasted nuts)

Product Range and Flavors

Brothers Nuts offers a variety of sprouted nuts and seeds, including:

• Crackled Cheezy Almonds (dairy-free, using nutritional yeast for flavor)
• Sweet Apple Pecans
• Sweet and Salty Sunflower Seeds (with chia seeds)
• Flavored walnuts and pumpkin seeds

All products are gluten-free, dairy-free, and low in sugar, catering to various dietary needs.

Impressive Growth

From its humble beginnings, Brothers Nuts has seen remarkable success:

• 2024 sales: $400,000
• 2025 projected sales: $2 million
• Current availability: 200 stores

Expert Endorsements

The company has received support from health and wellness experts, including:

• Dr. Josh Axe, bestselling author and TV personality
• Jordan Rubin, New York Times bestselling author and natural health expert

Looking to the Future

As student founders, Caleb and Austin Majors embody the spirit of innovation and resilience that we celebrate at unistart. Their story is a reminder that it’s never too early when it comes to chasing your dreams and making an impact. They are also one of the few CPG founders that we came across at unistart. While everyone is chasing the AI hype, they are heads down building a legitimate business to serve hungry consumers looking for a change nation wide.