Yaebin Park

Billy McFarland and rapper Ja Rule promised luxury and exclusivity at Fyre Festival on the Bahamas, endorsed by top models like Bella Hadid, Kendall Jenner, and Emily Ratajkowski.

Pictures of disaster relief tents and soggy cheeseburgers quickly turned the event into a viral disaster, leading to lawsuits and a criminal investigation into McFarland.

Are Mcfarland and Ja Rule the best growth hackers alive? The pitch deck attached is the original deck Mcfarland used to fundraise.

I think it’s an important reminder to the immense power and danger of influencer marketing. Had there been a real product or service, perhaps Fyre could've been a legendary campaign. Instead, it is a testament to what NOT to do in marketing.

After four years in jail, Mcfarland has launched 

and the first drop of tickets have already sold out.

The tickets are dropping in tiers from $799 to $7,999 apiece, with virtually no details or information about the event.

What are your thoughts? Have we learned from Fyre, or are we on the brink of another marketing meltdown?

See the deck they used to raise $26 million 

Want to see how a 25 year-old scammed investors out of $26 million?